Studio

Like Diego Galafassi's approach throughout his career, the work skillfully combines art and technology to make the most of both. As co-producer, PHI was responsible for the creation, dissemination, artistic reflection and implementation of Breathe, thus strengthening its experience as a creator of environments and a talent incubator.

Dedicated to XR content, PHI Studio contributes to the creation, production and installation of immersive experiences inside and outside the walls of PHI, locally and internationally, whether through our exhibitions, festivals, long-term projects or in other cultural centres. These include hosting XR experiences that give users the ability to physically interact with their surroundings. Demonstrating the importance it places in scriptwriting and storytelling, PHI Studio sets up a coherent environment allowing the user to a superior immersion experience.

In line with this immersive ambition, Breathe aims to be an augmented experience identifying body movements, gestures and breathing (by biometric sensors). A story of collective air, connecting users to the world around them through their breath.

All of the data collected from the experience is then sent by email to the user via an application. One can thus have an idea of the impact of his breathing. "This world premiere of Breathe at Sundance is vital in exploring our interconnection, and how new technologies allow us to experience these ideas in depth," said Phoebe Greenberg, founder and director of PHI.

A complex and long-term device for which PHI Studio has worked actively to provide the artist with the technological means of his ideas. Determined to continually push the limits of artistic and interactive creation, PHI set out to make him benefit from their expertise in scenography and dissemination. A desire hailed both by critics and by the Sundance Festival, which offered an ideal platform for expression to Diego Galafassi to present his work.